Every month I get 350,000 pageviews on my home and garden blog, FrugalChicken. Believe me when I tell you that it didn’t start out that way.
The first year, I got anywhere from 7,000 to 20,000 monthly views. At the end of that first year, I decided to get serious about turning my blog into a full time job – and I quickly went from 7,000 views in December of 2016 to about 120,000 views the next month.
Over the following 6 months, as I refined my strategies, I quickly went from 120,000 views to 350,000. There’s some pretty simple tricks I learned along the way, and in this article, I’m going to tell you what they are!
1. Learning which keywords matter and which don’t
A mistake I see a lot of bloggers, even experienced ones, make is assuming that all keywords are created equal. While all people are created equal, keywords aren’t. If you’re not sure what keywords are, they basically tell any search engine – Google, Bing, etc – what your blog post is about.
And it’s something, as you get more and more into blogging, you’re going to hear a LOT about. But the truth is all keywords are NOT created equal.
My advice? Don’t bother going after short keywords (aka short tail keywords). You’ll probably never rank for them. Your better bet is to go after keyword PHRASES.
Not sure what those are? Let’s go through a little exercise:
What is your keyword?
Now, how would someone search for that keyword? If they went to Google to type in your keyword, what would they ACTUALLY TYPE IN? How to [Insert Keyword]? Why does [Insert Keyword]?
Those phases are the keywords you want to target- even though they’re phases and not words, they’re still keywords Google looks for. (For those of you more experienced with SEO, I’m well aware that this is a very high-level overview. But let’s just start here, and we can dive into more specific strategies later).
2. Get nerdy with SEO
People say SEO is dead or irrelevant, but those are the people who probably don’t understand it. In case you don’t know, SEO simply means search engine optimization.
What the hell is “search engine optimization?” I’m glad you asked! [as I put on my nerd glasses].
It’s a fancy way of saying “I’m going to tell Google what this blog post is about so when someone does a search, they can find my blog post as the answer.” Yes, it really is that simple. (And, yes, SEO is a much simpler way of saying it).
While I can’t give you a 360 degree view of SEO in this article (or your head would spin faster than those 7 “earth-like planets” NASA found), I CAN tell you that it’s worth joining my Facebook group to learn.
When everything else goes kaput on you (like when Facebook suddenly started to require us to pay to get seen) – search engine optimization will still be there for you, like the boring but reliable husband you’ve been staring at for the past 25 years.
3. Pinterest, Pinterest, Pinterest (did I say Pinterest?)
If Google is the boring but reliable husband, Pinterest is the midlife crisis Corvette he gets. Ok, I’m not sure that comparison makes sense, but Pinterest is one of the easiest ways to get organic traffic to your website.
The biggest growth spurts on FrugalChicken have been from understanding the Pinterest algorithm better – plain and simple. While I could go on and on about Pinterest (and possibly make your head spin even faster), here’s something you can do on Pinterest that will likely have an immediate impact – share your blog posts consistently.
And by consistently, I mean you need to be on Pinterest daily. If you’re looking for REAL growth – once a week isn’t enough. Like anything else in life, you get out what you put in.(And we’ve been able to boost our rankings in Google with traffic driven to our site from Pinterest.)
4. Tying evergreen content to current trends
So, we’ve all seen the posts. Coconut oil is recommended for everything from the common cold to your grandma’s sciatica. Whether or not coconut oil produces any of these promised results, it’s hard to deny that EVERYONE Is talking about it.
As bloggers, we can capitalize on these growing trends to increase our pageviews. Do you see something coming up on your Facebook newsfeed that is relevant to your blog? Find a way to include the trend in your next blog post. When something is on the top of our cultural consciousness, whether or not it actually effects our lives, we’re more likely to pay attention.
5. Seasonal = relevant
There’s very few blogs that can’t be seasonally relevant. Just like trends, the seasons are going to be an extra reason to get someone to click on your article. We’ve found tying a blog post to a seasonal trend is the difference between 300 views a day and 3,000.
The nice thing about making your blog posts seasonally relevant is that you can likely reuse your evergreen content 3 more times throughout the year – just tweak it for the right season, holiday, or event.
While I could write an entire blog post (or probably a book) about each of these topics, these are the top 5 strategies I implement every day on my websites – and we’ve seen massive growth from them!
Want to get my top secret Pinterest strategies? You can get them exclusively free here!